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The Global PR Revolution

How Thought Leaders Succeed in the Transformed World of PR

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“An excellent guide.” —Paul Holmes, The Holmes ReportPR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution , public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

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The Global PR Revolution, Maxim Behar

Sprache
Erscheinungsdatum
2019
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Titel
The Global PR Revolution
Untertitel
How Thought Leaders Succeed in the Transformed World of PR
Sprache
Englisch
Autor*innen
Maxim Behar
Verlag
Allworth
Erscheinungsdatum
2019
Einband
Hardcover
Seitenzahl
312
ISBN10
1621537153
ISBN13
9781621537151
Reihe
Bewertung
4,2 von 5 Sternen
Beschreibung
“An excellent guide.” —Paul Holmes, The Holmes ReportPR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution , public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.