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Using examples drawn from the successes and failures of companies large and small, this textbook presents an introduction to the principles of business management. Twenty-two chapters cover such topics as organizational planning, strategic management, making decisions, organizational culture, interp
Buchkauf
Management, Gemmy S. Allen, Raymond F. Attner, Richard Warren Plunkett
- Sprache
- Erscheinungsdatum
- 2001
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- Titel
- Management
- Untertitel
- Meeting and Exceeding Customer Expectations with Student CD-ROM and InfoTrac College Edition - 7E
- Sprache
- Englisch
- Autor*innen
- Gemmy S. Allen, Raymond F. Attner, Richard Warren Plunkett
- Verlag
- Cengage Learning
- Erscheinungsdatum
- 2001
- Einband
- Hardcover
- Seitenzahl
- 760
- ISBN10
- 0324027257
- ISBN13
- 9780324027259
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Management & Personalverwaltung
- Beschreibung
- Using examples drawn from the successes and failures of companies large and small, this textbook presents an introduction to the principles of business management. Twenty-two chapters cover such topics as organizational planning, strategic management, making decisions, organizational culture, interp