The Complete Idiot's Guide to Marketing

Second Edition

Autor*innen

• Sarah White

Parameter

• 464 Seiten
• 17 Lesestunden

• Handel
• Marketing & PR
• Ökonomie
• Schreiben
• USA

Mehr zum Buch

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics ? Guerilla marketing? Marketing to Boomers and Latinos? Online marketing? Targeted-but-affordable direct mail? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)? Practical, do-it-yourself distribution strategies? Analysis of business segments and trends, and much more.

• Sprache: Englisch
• Erscheinungsdatum: 2003
• Einband: Paperback