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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics ? Guerilla marketing? Marketing to Boomers and Latinos? Online marketing? Targeted-but-affordable direct mail? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)? Practical, do-it-yourself distribution strategies? Analysis of business segments and trends, and much more.
Buchkauf
The Complete Idiot's Guide to Marketing, Sarah White
- Sprache
- Erscheinungsdatum
- 2003
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The Complete Idiot's Guide to Marketing
- Untertitel
- Second Edition
- Sprache
- Englisch
- Autor*innen
- Sarah White
- Verlag
- Alpha
- Erscheinungsdatum
- 2003
- Einband
- Paperback
- Seitenzahl
- 464
- ISBN10
- 1592571352
- ISBN13
- 9781592571352
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Ökonomie, USA, Schreiben, Marketing & PR
- Bewertung
- 2,8 von 5 Sternen
- Beschreibung
- From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics ? Guerilla marketing? Marketing to Boomers and Latinos? Online marketing? Targeted-but-affordable direct mail? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)? Practical, do-it-yourself distribution strategies? Analysis of business segments and trends, and much more.


