Focus Groups

A Practical Guide for Applied Research - 3rd Edition

Autor*innen

• Richard A. Krueger
• Mary Anne Casey

Parameter

• 320 Seiten
• 12 Lesestunden

• Handbücher und Anleitungen
• Handel
• Lehrbücher
• Sachbücher
• Sozialwissenschaften

Mehr zum Buch

Focus A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group′s responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group.

• Sprache: Englisch
• Erscheinungsdatum: 2000
• Einband: Hardcover