Routledge Communication: The Dynamics of Persuasion

Communication and Attitudes in the 21st Century - 5th Edition

Autor*innen

• Richard M. Perloff

Parameter

• 568 Seiten
• 20 Lesestunden

• Lehrbücher
• Linguistik
• Psychologische Thematik
• Sachbücher
• USA

Mehr zum Buch

'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement.

• Sprache: Englisch
• Erscheinungsdatum: 2013
• Einband: Paperback