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Routledge Communication: The Dynamics of Persuasion
Communication and Attitudes in the 21st Century - 5th Edition
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'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement.
Buchkauf
Routledge Communication: The Dynamics of Persuasion, Richard M. Perloff
- Sprache
- Erscheinungsdatum
- 2013
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- (Paperback)
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- Titel
- Routledge Communication: The Dynamics of Persuasion
- Untertitel
- Communication and Attitudes in the 21st Century - 5th Edition
- Sprache
- Englisch
- Autor*innen
- Richard M. Perloff
- Verlag
- Routledge
- Erscheinungsdatum
- 2013
- Einband
- Paperback
- Seitenzahl
- 568
- ISBN10
- 0415507421
- ISBN13
- 9780415507424
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Lehrbücher, Psychologie, USA, Linguistik, Kommunikation, Sozialpsychologie, Massenmedien, Psychologische Aspekte
- Bewertung
- 3,9 von 5 Sternen
- Beschreibung
- 'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement.