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When Thomas Cook made the first foray into tourism advertising in the 19th century, he did more than immortalise his name in the term Cook's Tours. He also linked two of the great industries of the future - tourism and the media - in a partnership that was to prove of inestimable significance to both.
Buchkauf
Australian Studies in Tourism: Tourism and the Media, Christian Nielsen
- Sprache
- Erscheinungsdatum
- 2001
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- Titel
- Australian Studies in Tourism: Tourism and the Media
- Untertitel
- Tourist Decision Making, Information, and Communication - 1/e
- Sprache
- Englisch
- Autor*innen
- Christian Nielsen
- Verlag
- Hospitality Press
- Erscheinungsdatum
- 2001
- Einband
- Paperback
- Seitenzahl
- 180
- ISBN10
- 1862504873
- ISBN13
- 9781862504875
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Handel, Wirtschaft & Management, Ökonomie, Fachliteratur, Medien und Medienkommunikation, Industrie, Werbung und Promotion, Tourismuswirtschaft
- Beschreibung
- When Thomas Cook made the first foray into tourism advertising in the 19th century, he did more than immortalise his name in the term Cook's Tours. He also linked two of the great industries of the future - tourism and the media - in a partnership that was to prove of inestimable significance to both.