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Case studies of twenty-five companies that have designed successful Internet projects mark a comprehensive discussion of the marketing possibilities offered by the Internet, based on Arthur Anderson's "Best Practice" techniques, and includes inventive and practical advice. 20,000 first printing.
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The Clickable Corporation, Jonathan Rosenoer, Douglas Armstrong, J. Russell Gates
- Sprache
- Erscheinungsdatum
- 1999
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- Titel
- The Clickable Corporation
- Untertitel
- Successful Strategies for Capturing the Internet Advantage
- Sprache
- Englisch
- Autor*innen
- Jonathan Rosenoer, Douglas Armstrong, J. Russell Gates
- Verlag
- The Free Press
- Erscheinungsdatum
- 1999
- Einband
- Hardcover
- Seitenzahl
- 172
- ISBN10
- 0684855534
- ISBN13
- 9780684855530
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Technologie & Industrie, Computer & Internet, Ökonomie, USA, Management & Personalverwaltung, Internet, Industrie, Computernetzwerke
- Bewertung
- 3,2 von 5 Sternen
- Beschreibung
- Case studies of twenty-five companies that have designed successful Internet projects mark a comprehensive discussion of the marketing possibilities offered by the Internet, based on Arthur Anderson's "Best Practice" techniques, and includes inventive and practical advice. 20,000 first printing.