The Clickable Corporation

Successful Strategies for Capturing the Internet Advantage

Autor*innen

• Jonathan Rosenoer
• Douglas Armstrong
• J. Russell Gates

Parameter

• 172 Seiten
• 7 Lesestunden

• Bücher
• Computer & Internet
• Handel
• Ökonomie
• USA

Mehr zum Buch

Case studies of twenty-five companies that have designed successful Internet projects mark a comprehensive discussion of the marketing possibilities offered by the Internet, based on Arthur Anderson's "Best Practice" techniques, and includes inventive and practical advice. 20,000 first printing.

• Sprache: Englisch
• Erscheinungsdatum: 1999
• Einband: Hardcover