Creating and Delivering Your Value Proposition

Managing Customer Experience for Profit

Autor*innen

• Cindy Barnes
• Helen Blakeman
• David Pinder

Parameter

• 232 Seiten
• 9 Lesestunden

• Handel
• Management & Personalverwaltung
• Marketing & PR
• Ökonomie
• Sachbücher

Mehr zum Buch

Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

• Sprache: Englisch
• Erscheinungsdatum: 2009
• Einband: Paperback