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The book offers a comprehensive guide to research methods in business management, presenting fundamental principles in an accessible manner. It covers the entire research process, from crafting a research proposal to executing a complete project. This resource is designed to support students in understanding and applying various research techniques effectively.
Buchkauf
Doing Research in Business and Management - Second Edition, Mark N. K. Saunders, Philip Lewis
- Sprache
- Erscheinungsdatum
- 2017
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- (Paperback)
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