Brand Building on the Internet

Autor*innen

• Martin Lindstrom
• Tim Frank Andersen

Parameter

• 320 Seiten
• 12 Lesestunden

• Computer & Internet
• Internet
• Marketing & PR
• Ökonomie

Mehr zum Buch

Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions -- What role should the Internet have in a marketing plan?-- What types of companies are best suited to market our product on the Internet?-- How can a systematic dialogue between the consumer and the brand be created?-- How can strong traffic on a site be created?-- How is it possible to measure the real value of branding a site?

• Sprache: Englisch
• Erscheinungsdatum: 2000
• Einband: Paperback