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This book chronicles the evolution of some of the world's most renowned brands, tracing their journeys from modest origins to their current prestigious positions. It delves into the latest developments in their trajectories and uncovers the core elements that define these brands. Key aspects explored include mastery of absorbency, strategic acquisitions, unparalleled consumer trust, and long-term thinking. Essential reading for professionals in Retail, FMCG, Marketing, or Consumer Goods, this work offers valuable insights. The author, Greg Thain, brings over 40 years of experience in business development, marketing, and consulting, with a focus on emerging markets. His notable achievements include facilitating significant international bank loans in Russian real estate and organizing substantial property investment funds. Thain is also a seasoned speaker, having presented at various conferences across Europe and Asia. Co-author John Bradley, with 24 years in international marketing at Cadbury, has penned two business histories and co-authored an update of Store Wars. Now based in Canada, his expertise enriches the narrative. Together, they provide a comprehensive overview of the FMCG landscape, highlighting key players like Coca-Cola, Unilever, and Procter & Gamble, while addressing themes of innovation and market dynamics.
Buchkauf
FMCG, Greg Thain, John Francis Nejez Bradley
- Sprache
- Erscheinungsdatum
- 2014
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- (Paperback),
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- Preis
- 439,99 €inkl. MwSt.
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