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Focus groups is a method for collecting qualitative data in the social sciences. This work provides practical advice on planning and organizing successful groups. It discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analysing data.
Buchkauf
The SAGE Qualitative Research Kit: Doing Focus Groups, Rosaline S. Barbour, Uwe Flick
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- Erscheinungsdatum
- 2008
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