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- 312 Seiten
- 11 Lesestunden
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Asher's central objective--to help students become savvy consumers of polls--has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion. Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.
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Polling and the Public, Herbert Asher
- Sprache
- Erscheinungsdatum
- 2011
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- Titel
- Polling and the Public
- Untertitel
- What Every Citizen Should Know - Eighth Edition
- Sprache
- Englisch
- Autor*innen
- Herbert Asher
- Verlag
- CQ Press College
- Erscheinungsdatum
- 2011
- Einband
- Paperback
- Seitenzahl
- 312
- ISBN10
- 1604266066
- ISBN13
- 9781604266061
- Reihe
- Schlagwörter
- Beschreibung
- Asher's central objective--to help students become savvy consumers of polls--has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion. Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.