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The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.
Buchkauf
Beyond Good Company, Bradley K. Googins, Philip H. Mirvis, Steven A. Rochlin
- Sprache
- Erscheinungsdatum
- 2007
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- Preis
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- Titel
- Beyond Good Company
- Untertitel
- Next Generation Corporate Citizenship
- Sprache
- Englisch
- Autor*innen
- Bradley K. Googins, Philip H. Mirvis, Steven A. Rochlin
- Verlag
- Palgrave Macmillan
- Erscheinungsdatum
- 2007
- Einband
- Hardcover
- Seitenzahl
- 288
- ISBN10
- 1403984832
- ISBN13
- 9781403984838
- Reihe
- Schlagwörter
- Handel
- Beschreibung
- The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.