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Monetizing Innovation
How Smart Companies Design the Product Around the Price
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Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.
Buchkauf
Monetizing Innovation, Georg Tacke, Madhavan Ramanujam
- Sprache
- Erscheinungsdatum
- 2016
- Einband
- (Hardcover)
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- Titel
- Monetizing Innovation
- Untertitel
- How Smart Companies Design the Product Around the Price
- Sprache
- Englisch
- Autor*innen
- Georg Tacke, Madhavan Ramanujam
- Verlag
- John Wiley & Sons Inc
- Erscheinungsdatum
- 2016
- Einband
- Hardcover
- Seitenzahl
- 241
- ISBN10
- 1119240867
- ISBN13
- 9781119240860
- Reihe
- Kategorien
- Schlagwörter
- Handel, USA, Technologie, Marketing & PR
- Beschreibung
- Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.