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This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).
Buchkauf
Cases in Consumer Behavior, Martha R. McEnally
- Sprache
- Erscheinungsdatum
- 2002
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- Preis
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- Titel
- Cases in Consumer Behavior
- Sprache
- Englisch
- Autor*innen
- Martha R. McEnally
- Verlag
- Pearson College Div
- Erscheinungsdatum
- 2002
- Einband
- Paperback
- Seitenzahl
- 94
- ISBN10
- 0130665584
- ISBN13
- 9780130665584
- Reihe
- Schlagwörter
- Handel, Ökonomie, USA, Marketing & PR, Forschung, Konsumentenverhalten
- Beschreibung
- This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).