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This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive. This edition focuses on strategic "ecosystems," global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio. This is intended for practicing executives getting ready to assume executive responsibilities.
Buchkauf
Strategy, Cornelis A. de Kluyver, John A. Pearce II
- Sprache
- Erscheinungsdatum
- 2009
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- Titel
- Strategy
- Untertitel
- A View from the Top - Third Edition
- Sprache
- Englisch
- Autor*innen
- Cornelis A. de Kluyver, John A. Pearce II
- Verlag
- Pearson College Div
- Erscheinungsdatum
- 2009
- Einband
- Paperback
- Seitenzahl
- 277
- ISBN10
- 013604140X
- ISBN13
- 9780136041405
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Management & Personalverwaltung
- Beschreibung
- This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive. This edition focuses on strategic "ecosystems," global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio. This is intended for practicing executives getting ready to assume executive responsibilities.