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This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Buchkauf
Asian Brand Strategy (Revised and Updated), Martin Rolland
- Sprache
- Erscheinungsdatum
- 2015
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- (Hardcover)
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- Titel
- Asian Brand Strategy (Revised and Updated)
- Untertitel
- Building and Sustaining Strong Global Brands in Asia
- Sprache
- Englisch
- Autor*innen
- Martin Rolland
- Verlag
- Palgrave MacMillan
- Erscheinungsdatum
- 2015
- Einband
- Hardcover
- Seitenzahl
- 339
- ISBN10
- 1137359161
- ISBN13
- 9781137359162
- Reihe
- Schlagwörter
- Handel, Ökonomie, Management & Personalverwaltung, Asien, Führung, Marketing & PR, Vertrauen, Entwicklung, Strategie
- Beschreibung
- This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.