Das Buch ist derzeit nicht auf Lager
Mehr zum Buch
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
Buchkauf
Web Metrics, Jim Sterne
- Sprache
- Erscheinungsdatum
- 2002
- product-detail.submit-box.info.binding
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Keiner hat bisher bewertet.
- Titel
- Web Metrics
- Untertitel
- Proven Methods for Measuring Web Site Success
- Sprache
- Englisch
- Autor*innen
- Jim Sterne
- Verlag
- John Wiley &Sons
- Erscheinungsdatum
- 2002
- Einband
- Paperback
- Seitenzahl
- 356
- ISBN10
- 0471220728
- ISBN13
- 9780471220725
- Reihe
- Schlagwörter
- Sachbücher, Computer & Internet, USA, Computernetzwerke
- Beschreibung
- There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.