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There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
Buchkauf
Web Metrics, Jim Sterne
- Sprache
- Erscheinungsdatum
- 2002
- Einband
- (Paperback)
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- Titel
- Web Metrics
- Untertitel
- Proven Methods for Measuring Web Site Success
- Sprache
- Englisch
- Autor*innen
- Jim Sterne
- Verlag
- John Wiley &Sons
- Erscheinungsdatum
- 2002
- Einband
- Paperback
- Seitenzahl
- 356
- ISBN10
- 0471220728
- ISBN13
- 9780471220725
- Reihe
- Schlagwörter
- Sachbücher, Technologie & Industrie, Computer & Internet, USA, Computernetzwerke
- Beschreibung
- There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.