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- 306 Seiten
- 11 Lesestunden
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Design for Impact is a practical A/B testing guide that introduces the Conversion Design process, aimed at implementing effective experimentation within your organization. Erin Weigel shares actionable tips and tools for designing scalable experiments, all delivered with a touch of self-deprecating humor. The Good Experimental Design toolkit serves as a bonus, providing a step-by-step process for daily use. This book is ideal for anyone in tech eager to create impactful work, including business leaders seeking to enhance their team's decision-making. It caters to a broad audience—CEOs, marketers, engineers, product managers, designers, and content creators alike. Key takeaways include a fun and balanced approach to digital product experimentation, encouraging teams to test customer-centric ideas. It emphasizes transitioning from mere changes to meaningful improvements through the Conversion Design process. The toolkit aids teams in designing for impact collectively, while also clarifying A/B testing with practical advice and tools. Readers will find a wealth of actionable tips for effective experimentation, gaining insights into the overarching goals and simplifying the complex math behind why experimentation is effective.
Buchkauf
Design for Impact, Erin Weigel, Stuart Frisby, Lukas Vermeer
- Sprache
- Erscheinungsdatum
- 2024
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- Titel
- Design for Impact
- Untertitel
- Your Guide to Designing Effective Product Experiments
- Sprache
- Englisch
- Autor*innen
- Erin Weigel, Stuart Frisby, Lukas Vermeer
- Verlag
- Rosenfeld Media
- Erscheinungsdatum
- 2024
- Einband
- Paperback
- Seitenzahl
- 306
- ISBN10
- 1959029371
- ISBN13
- 9781959029373
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Technologie & Industrie, Computer & Internet, Ökonomie, Technologie, Internet, Webentwicklung, Konsumentenverhalten, Verhaltensökonomie, Kausalität
- Beschreibung
- Design for Impact is a practical A/B testing guide that introduces the Conversion Design process, aimed at implementing effective experimentation within your organization. Erin Weigel shares actionable tips and tools for designing scalable experiments, all delivered with a touch of self-deprecating humor. The Good Experimental Design toolkit serves as a bonus, providing a step-by-step process for daily use. This book is ideal for anyone in tech eager to create impactful work, including business leaders seeking to enhance their team's decision-making. It caters to a broad audience—CEOs, marketers, engineers, product managers, designers, and content creators alike. Key takeaways include a fun and balanced approach to digital product experimentation, encouraging teams to test customer-centric ideas. It emphasizes transitioning from mere changes to meaningful improvements through the Conversion Design process. The toolkit aids teams in designing for impact collectively, while also clarifying A/B testing with practical advice and tools. Readers will find a wealth of actionable tips for effective experimentation, gaining insights into the overarching goals and simplifying the complex math behind why experimentation is effective.