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The Customer Revolution

How to Thrive When Your Customers Are in Control

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  • 416 Seiten
  • 15 Lesestunden

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The changes caused by the Internet revolution in the last six years are the equivalent in scope, drama and impact on business to the first 100 years of the Industrial Revolution. If the last six years have changed the face of business so fundamentally, what will the next few bring?Those companies on the forefront will be the ones who design an organisation structure, develop a set of business models, and have a product portfolio that can be all be altered overnight based on customer behaviour, feedback and suggestions.--Based on extensive research in North America, Europe and Asia - i.e. completely international--Covers many detailed case examples of cutting-edge practices by leading companies around the world: those in the forefront of their industry

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The Customer Revolution, Patricia B. Seybold, Ronni T. Marshak, Jeffrey M. Lewis

Sprache
Erscheinungsdatum
2001
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Titel
The Customer Revolution
Untertitel
How to Thrive When Your Customers Are in Control
Sprache
Englisch
Erscheinungsdatum
2001
Einband
Hardcover
Seitenzahl
416
ISBN10
0712669841
ISBN13
9780712669849
Reihe
Schlagwörter
Ökonomie
Beschreibung
The changes caused by the Internet revolution in the last six years are the equivalent in scope, drama and impact on business to the first 100 years of the Industrial Revolution. If the last six years have changed the face of business so fundamentally, what will the next few bring?Those companies on the forefront will be the ones who design an organisation structure, develop a set of business models, and have a product portfolio that can be all be altered overnight based on customer behaviour, feedback and suggestions.--Based on extensive research in North America, Europe and Asia - i.e. completely international--Covers many detailed case examples of cutting-edge practices by leading companies around the world: those in the forefront of their industry