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Drug Discovery and Translational Medicine

Neurophysiological Techniques Provide a Holistic Approach to Saving Animals

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  • 124 Seiten
  • 5 Lesestunden

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The book explores the development of CATEEM®, a groundbreaking technology created in collaboration with physicist Hans Carlos Hofmann, which enables real-time mapping of electrical changes in the human brain. Initially designed for medical diagnostics and therapy control, this innovative tool has expanded into the realm of Neuromarketing, combining brain mapping with Eye-Tracking to enhance market research. With over 100 publications supporting its efficacy, the technology represents a significant advancement in both scientific research and practical applications.

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Drug Discovery and Translational Medicine, Wilfried Dimpfel

Sprache
Erscheinungsdatum
2015
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Titel
Drug Discovery and Translational Medicine
Untertitel
Neurophysiological Techniques Provide a Holistic Approach to Saving Animals
Sprache
Englisch
Autor*innen
Wilfried Dimpfel
Erscheinungsdatum
2015
Einband
Hardcover
Seitenzahl
124
ISBN10
3738670394
ISBN13
9783738670394
Reihe
Beschreibung
The book explores the development of CATEEM®, a groundbreaking technology created in collaboration with physicist Hans Carlos Hofmann, which enables real-time mapping of electrical changes in the human brain. Initially designed for medical diagnostics and therapy control, this innovative tool has expanded into the realm of Neuromarketing, combining brain mapping with Eye-Tracking to enhance market research. With over 100 publications supporting its efficacy, the technology represents a significant advancement in both scientific research and practical applications.