Parameter
- 260 Seiten
- 10 Lesestunden
Mehr zum Buch
When Sanjay Khosla took charge of developing markets for Kraft Foods, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion and profitability had increased by 50 percent. The secret? Go Fewer, Bigger, Bolder. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results when advising Fortune 500 companies. Together they have created a seven-step model for sustained profitable growth in any market and any company, from global giants to small startups. They challenge conventional wisdom and cross the usual boundaries - but they deliver extraordinary results. Fewer, Bigger, Bolder is a game-changing book that couldn't be more timely. Or more needed.
Buchkauf
Fewer, Bigger, Bolder, Sanjay Khosla, Mohanbir Sawhney, Philip Kotler
- Sprache
- Erscheinungsdatum
- 2014
- Einband
- (Hardcover),
- Buchzustand
- Gebraucht - Sehr gut
- Preis
- 32,99 €inkl. MwSt.
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- Titel
- Fewer, Bigger, Bolder
- Sprache
- Englisch
- Autor*innen
- Sanjay Khosla, Mohanbir Sawhney, Philip Kotler
- Verlag
- Penguin UK
- Erscheinungsdatum
- 2014
- Einband
- Hardcover
- Seitenzahl
- 260
- ISBN10
- 024101400X
- ISBN13
- 9780241014004
- Reihe
- Schlagwörter
- Handel, Wirtschaft & Management, Ökonomie, Management & Personalverwaltung, Lebensmittelindustrie, Erfolg im Geschäft
- Beschreibung
- When Sanjay Khosla took charge of developing markets for Kraft Foods, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion and profitability had increased by 50 percent. The secret? Go Fewer, Bigger, Bolder. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results when advising Fortune 500 companies. Together they have created a seven-step model for sustained profitable growth in any market and any company, from global giants to small startups. They challenge conventional wisdom and cross the usual boundaries - but they deliver extraordinary results. Fewer, Bigger, Bolder is a game-changing book that couldn't be more timely. Or more needed.