Das Buch ist derzeit nicht auf Lager
Mehr zum Buch
Bringing Technology to Market gathers current developments of B2B marketing and sales, presented by major practitioners and leading scholars in Europe and the US. The book offers basic know how, best practice examples, and new insight and ideas for marketing and sales executives.
Buchkauf
Bringing technology to market, Olaf Plötner
- Sprache
- Erscheinungsdatum
- 2007
- Einband
- (Hardcover)
Wir benachrichtigen dich per E-Mail.
Keiner hat bisher bewertet.
- Titel
- Bringing technology to market
- Untertitel
- Trends, Cases, Solutions
- Sprache
- Englisch
- Autor*innen
- Olaf Plötner
- Verlag
- Wiley-VCH
- Erscheinungsdatum
- 2007
- Einband
- Hardcover
- Seitenzahl
- 235
- ISBN10
- 352750270X
- ISBN13
- 9783527502707
- Reihe
- Schlagwörter
- Handel, Wirtschaft & Management, Deutschland, Technologie, Marketing & PR, Strategisches Marketing
- Beschreibung
- Bringing Technology to Market gathers current developments of B2B marketing and sales, presented by major practitioners and leading scholars in Europe and the US. The book offers basic know how, best practice examples, and new insight and ideas for marketing and sales executives.