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Persuading With Data

A Guide to Designing, Delivering, and Defending Your Data

Autor*innen

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This instructional guide integrates data visualization, strategic communication, and delivery best practices. Unlike other books that focus solely on creating graphs, it uniquely combines explanatory visualization with communication strategy, demonstrating how to effectively use visuals to persuade an audience to accept and act on data. The content is organized into four parts, progressing from understanding how our brains interpret graphs to designing effective visuals, organizing compelling presentations, and delivering data confidently to an audience. This resource is ideal for anyone tasked with explaining analytical results, providing a comprehensive toolkit for modern data professionals. Readers will discover techniques to simplify complex information, communicate data analysis effectively, and prepare for potential audience resistance. The book blends practitioner and academic insights with real-world examples across various industries and disciplines, making it accessible to a broad audience—from undergraduates to seasoned professionals. Its effectiveness has been validated in both academic and workplace training contexts, ensuring it meets the needs of diverse readers.

Buchkauf

Persuading With Data, Miro Kazakoff

Sprache
Erscheinungsdatum
2022
Einband
(Paperback),
Buchzustand
Gebraucht - Gut
Preis
15,49 €inkl. MwSt.

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Titel
Persuading With Data
Untertitel
A Guide to Designing, Delivering, and Defending Your Data
Sprache
Englisch
Autor*innen
Miro Kazakoff
Erscheinungsdatum
2022
Einband
Paperback
Seitenzahl
264
ISBN10
0262543273
ISBN13
9780262543279
Reihe
Beschreibung
This instructional guide integrates data visualization, strategic communication, and delivery best practices. Unlike other books that focus solely on creating graphs, it uniquely combines explanatory visualization with communication strategy, demonstrating how to effectively use visuals to persuade an audience to accept and act on data. The content is organized into four parts, progressing from understanding how our brains interpret graphs to designing effective visuals, organizing compelling presentations, and delivering data confidently to an audience. This resource is ideal for anyone tasked with explaining analytical results, providing a comprehensive toolkit for modern data professionals. Readers will discover techniques to simplify complex information, communicate data analysis effectively, and prepare for potential audience resistance. The book blends practitioner and academic insights with real-world examples across various industries and disciplines, making it accessible to a broad audience—from undergraduates to seasoned professionals. Its effectiveness has been validated in both academic and workplace training contexts, ensuring it meets the needs of diverse readers.