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(Pearson Education) A text focusing on helping businesses implement their key customer relationship management (KCRM) correctly. Demonstrates how important KCRM actually is and what the cost could be if it is not implemented correctly.
Buchkauf
The Handbook of Key Customer Relationship Management, Ken Burnett, Richard Webb
- Sprache
- Erscheinungsdatum
- 2000
- Einband
- (Hardcover)
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- Titel
- The Handbook of Key Customer Relationship Management
- Untertitel
- The Definitive Guide to Winning, Managing and Developing Key Account Business
- Sprache
- Englisch
- Autor*innen
- Ken Burnett, Richard Webb
- Verlag
- Ft Pr
- Erscheinungsdatum
- 2000
- Einband
- Hardcover
- Seitenzahl
- 401
- ISBN10
- 0273650319
- ISBN13
- 9780273650317
- Reihe
- Beschreibung
- (Pearson Education) A text focusing on helping businesses implement their key customer relationship management (KCRM) correctly. Demonstrates how important KCRM actually is and what the cost could be if it is not implemented correctly.