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This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Buchkauf
Digital Business & E-Commerce Management, Dave Chaffey
- Sprache
- Erscheinungsdatum
- 2014,
- Buchzustand
- Gebraucht - Gut
- Preis
- 5,59 €inkl. MwSt.
Keiner hat bisher bewertet.
- Titel
- Digital Business & E-Commerce Management
- Untertitel
- Strategy Implementation & Practice - Sixth Edition
- Sprache
- Englisch
- Autor*innen
- Dave Chaffey
- Verlag
- Pearson Education
- Erscheinungsdatum
- 2014
- Seitenzahl
- 712
- ISBN10
- 0273786547
- ISBN13
- 9780273786542
- Reihe
- Kategorien
- Schlagwörter
- Handel, Digitale Kommunikation
- Beschreibung
- This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.