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SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.
Buchkauf
Spinning the Bottle, Harvey Posert, Paul Franson
- Sprache
- Erscheinungsdatum
- 2004
- Einband
- (Paperback),
- Buchzustand
- Gebraucht - Gut
- Preis
- 17,49 €inkl. MwSt.
Keiner hat bisher bewertet.
- Titel
- Spinning the Bottle
- Sprache
- Englisch
- Autor*innen
- Harvey Posert, Paul Franson
- Verlag
- Board & Bench Pub
- Erscheinungsdatum
- 2004
- Einband
- Paperback
- Seitenzahl
- 220
- ISBN10
- 0974756601
- ISBN13
- 9780974756608
- Reihe
- Kategorien
- Beschreibung
- SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.