Mehr zum Buch
Customer Experience in Business to Business Markets; Exploring Customer Experience, Loyalty & Inertia; Understanding Customer Experience and Profitability; The Six Key Pillars of Customer Experience; Essential Metrics for Measuring Customer Experience; How to Benchmark Customer Experience; What are the Key Drivers of Customer Experience?; Customer Journey Mapping and How to Apply It; Delivering Customer Experience the Six Pillars; How to Ensure Buy In at All Levels of Customer Experience; Working with the Sales and Marketing Teams to Streamline Customer Experience; How to Create an Internal Service Culture; The Role of Brands in Creating a Better Customer Experience; The Role of Products in Creating Better Customer Experiences; Price and its Role in Creating Better Customer Experiences; Place and its Role in Creating Better Customer Experiences; Promotion and its Role in Creating Better Customer Experiences; The Role of People in Creating a Better Customer Experience; Measuring Performance of Customer Experience Initiatives
Buchkauf
B2B Customer Experience, Paul N. Hague, Nicholas Hague
- Sprache
- Erscheinungsdatum
- 2018
- Einband
- (Paperback)
Keiner hat bisher bewertet.
- Titel
- B2B Customer Experience
- Untertitel
- A Practical Guide to Delivering Exceptional CX
- Sprache
- Englisch
- Autor*innen
- Paul N. Hague, Nicholas Hague
- Verlag
- Kogan Page
- Erscheinungsdatum
- 2018
- Einband
- Paperback
- Seitenzahl
- 226
- ISBN10
- 0749481854
- ISBN13
- 9780749481858
- Reihe
- Kategorien
- Schlagwörter
- Handel, Marketing & PR, Konsumentenverhalten
- Beschreibung
- Customer Experience in Business to Business Markets; Exploring Customer Experience, Loyalty & Inertia; Understanding Customer Experience and Profitability; The Six Key Pillars of Customer Experience; Essential Metrics for Measuring Customer Experience; How to Benchmark Customer Experience; What are the Key Drivers of Customer Experience?; Customer Journey Mapping and How to Apply It; Delivering Customer Experience the Six Pillars; How to Ensure Buy In at All Levels of Customer Experience; Working with the Sales and Marketing Teams to Streamline Customer Experience; How to Create an Internal Service Culture; The Role of Brands in Creating a Better Customer Experience; The Role of Products in Creating Better Customer Experiences; Price and its Role in Creating Better Customer Experiences; Place and its Role in Creating Better Customer Experiences; Promotion and its Role in Creating Better Customer Experiences; The Role of People in Creating a Better Customer Experience; Measuring Performance of Customer Experience Initiatives