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Discusses what is wrong with ads - and how to make it right. This book looks at advertising and decries the emperor's lack of clothing. It also provides examples of - and lays out rules for - good advertising.
Buchkauf
And Now a Few Words From Me, Bob Garfield
- Sprache
- Erscheinungsdatum
- 2003
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- Titel
- And Now a Few Words From Me
- Untertitel
- Advertising's Leading Critic Lays Down the Law, Once and For All
- Sprache
- Englisch
- Autor*innen
- Bob Garfield
- Verlag
- McGraw-Hill
- Erscheinungsdatum
- 2003
- Seitenzahl
- 256
- ISBN10
- 0071403167
- ISBN13
- 9780071403160
- Reihe
- Kategorien
- Schlagwörter
- Handel, USA, Marketing & PR, Werbung und Promotion
- Beschreibung
- Discusses what is wrong with ads - and how to make it right. This book looks at advertising and decries the emperor's lack of clothing. It also provides examples of - and lays out rules for - good advertising.