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Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with unconventional management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.
Buchkauf
The Chocolate Wars, Joël Glenn Brenner
- Sprache
- Erscheinungsdatum
- 2000
- Einband
- (Paperback),
- Buchzustand
- Gebraucht - Gut
- Preis
- 6,89 €inkl. MwSt.
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- Titel
- The Chocolate Wars
- Untertitel
- Inside the Secret Worlds of Mars and Hershey
- Sprache
- Englisch
- Autor*innen
- Joël Glenn Brenner
- Verlag
- Broadway Books
- Erscheinungsdatum
- 2000
- Einband
- Paperback
- Seitenzahl
- 384
- ISBN10
- 000653239X
- ISBN13
- 9780006532392
- Reihe
- Schlagwörter
- Historisches Thema, Handel, Essen, Fallstudien
- Beschreibung
- Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with unconventional management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.