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The Dynamics of International Strategy

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Many business decisions are taken in an international context and frequently involve managing across borders. This book will help the user understand the development of international trade; the role of multinationals in international trade and how to structure and develop MNCs (multinational corporations) to meet changes in the international competitive environment.

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The Dynamics of International Strategy, Susan SegalHorn, David O. Faulkner

Sprache
Erscheinungsdatum
1999
Einband
(Paperback)
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Titel
The Dynamics of International Strategy
Sprache
Englisch
Erscheinungsdatum
1999
Einband
Paperback
Seitenzahl
304
ISBN10
1861520158
ISBN13
9781861520159
Reihe
Beschreibung
Many business decisions are taken in an international context and frequently involve managing across borders. This book will help the user understand the development of international trade; the role of multinationals in international trade and how to structure and develop MNCs (multinational corporations) to meet changes in the international competitive environment.