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Based on the world-class research at Cranfield Management School, this text offers an essential introduction to the principles and reality of strategic key account planning. It is ideal for senior managers and key account managers at all levels as well as those on executive and MBA courses.
Buchkauf
Key Account Plans, Malcolm McDonald, Lynette Ryals
- Sprache
- Erscheinungsdatum
- 2008
- Einband
- (Paperback)
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- Titel
- Key Account Plans
- Sprache
- Englisch
- Autor*innen
- Malcolm McDonald, Lynette Ryals
- Verlag
- Taylor & Francis Ltd
- Erscheinungsdatum
- 2008
- Einband
- Paperback
- Seitenzahl
- 408
- ISBN10
- 0750683678
- ISBN13
- 9780750683678
- Reihe
- Kategorien
- Schlagwörter
- Handel, Beziehungen, Marketing & PR
- Beschreibung
- Based on the world-class research at Cranfield Management School, this text offers an essential introduction to the principles and reality of strategic key account planning. It is ideal for senior managers and key account managers at all levels as well as those on executive and MBA courses.