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A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.
Buchkauf
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms, Andrea Phillips
- Sprache
- Erscheinungsdatum
- 2012,
- Buchzustand
- Gebraucht - Gut
- Preis
- 8,59 €inkl. MwSt.
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- Titel
- A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms
- Sprache
- Englisch
- Autor*innen
- Andrea Phillips
- Erscheinungsdatum
- 2012
- Seitenzahl
- 284
- ISBN10
- 0071791523
- ISBN13
- 9780071791526
- Reihe
- Kategorien
- Schlagwörter
- Handel, USA, Kommunikation, Schreiben, Marketing & PR, Werbung und Promotion
- Beschreibung
- A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.