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During the last few years, the world’s luxury cosmetic and perfume market has reinvented itself for a public that is more and more demanding and elitist, and expects more from exclusive products. As a result of this change, the large markets direct their sales strategies and publicity to high-end articles containing premium ingredients, contributing to a psychological image of sophistication and exclusivity. It is not enough now to offer the best cream, the most glamorous makeup, or the most sensual perfume.
Buchkauf
El alma de las cosmética (Emprendedores Mundiales), Ángeles Sánchez Cueca
- Sprache
- Erscheinungsdatum
- 2012
- Einband
- (Paperback)
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- Titel
- El alma de las cosmética (Emprendedores Mundiales)
- Untertitel
- Ángeles Sánchez-Cueca Desvela Las Estrategias de Las Principales Marcas y Nos Acerca La Esencia de la Alta Cosmética y = The
- Sprache
- Spanisch
- Autor*innen
- Ángeles Sánchez Cueca
- Erscheinungsdatum
- 2012
- Einband
- Paperback
- Seitenzahl
- 196
- ISBN10
- 8483565811
- ISBN13
- 9788483565810
- Reihe
- Kategorien
- Schlagwörter
- Handel, Handbücher und Anleitungen, Marketing & PR
- Beschreibung
- During the last few years, the world’s luxury cosmetic and perfume market has reinvented itself for a public that is more and more demanding and elitist, and expects more from exclusive products. As a result of this change, the large markets direct their sales strategies and publicity to high-end articles containing premium ingredients, contributing to a psychological image of sophistication and exclusivity. It is not enough now to offer the best cream, the most glamorous makeup, or the most sensual perfume.