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This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.
Buchkauf
Advertising Campaign Planning, Jim Avery, Bruce Bendinger
- Sprache
- Erscheinungsdatum
- 2000
- Einband
- (Paperback)
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- Titel
- Advertising Campaign Planning
- Untertitel
- Developing an Advertising-Based Marketing Plan
- Sprache
- Englisch
- Autor*innen
- Jim Avery, Bruce Bendinger
- Verlag
- The Copy Workshop
- Erscheinungsdatum
- 2000
- Einband
- Paperback
- Seitenzahl
- 264
- ISBN10
- 188722906X
- ISBN13
- 9781887229067
- Reihe
- Schlagwörter
- Handel, Marketing & PR, Planung
- Beschreibung
- This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.