Wiley and SAS Business Series: Demand-Driven Forecasting

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This updated edition serves as a comprehensive guide to enhancing business forecasting. While many companies remain skeptical about quantitative methods, a growing awareness is emerging as professionals recognize the importance of integrating demand data, such as point-of-sale and syndicated scanner data, into their forecasting processes. The guide provides solutions to sense, shape, and predict future demand using sophisticated methods and tools. It covers everything from basic forecasting techniques to advanced, innovative approaches, explaining demand-driven forecasting and the quantitative methods involved in a structured process. This revised edition offers a complete overview of the latest concepts and applications in business forecasting, making it an essential resource for those looking to improve sales forecast accuracy. The updated content includes real case studies, actual data, and graphical displays to demonstrate effective implementation. It is ideal for a range of professionals, including CEOs, CFOs, CMOs, and supply chain managers, who are involved in forecasting. Accurate forecasting is crucial in today's challenging business environment, and this guide provides proven insights to ensure your forecasts are reliable.