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A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.
Buchkauf
Creating Success: How to Write a Marketing Plan, John Westwood
- Sprache
- Erscheinungsdatum
- 2011
- Einband
- (Paperback),
- Buchzustand
- Gebraucht - Sehr gut
- Preis
- 11,39 €inkl. MwSt.
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- Titel
- Creating Success: How to Write a Marketing Plan
- Untertitel
- Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan - Revised Third Edition
- Sprache
- Englisch
- Autor*innen
- John Westwood
- Verlag
- Kogan Page
- Erscheinungsdatum
- 2011
- Einband
- Paperback
- Seitenzahl
- 144
- ISBN10
- 0749461500
- ISBN13
- 9780749461508
- Reihe
- Kategorien
- Schlagwörter
- Handel, Fachliteratur, Schreiben, Marketing & PR, Karriere, Geisteswissenschaften
- Beschreibung
- A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.