Building Brand Experiences
A Practical Guide to Retaining Brand Relevance
Autor*innen
Parameter
- 296 Seiten
- 11 Lesestunden
Mehr zum Buch
Introduction to Retaining Relevance through Brand Experiences The Brand Experience Blueprint - A Practical Management Tool The Brand Experience Environment Brand Experience Environment - Understanding Stakeholders Brand Experience Environment - Appreciating Context Brand Experience Environment - Adopting a Scientific Approach Summary - Brand Experience Environment Brand Experience Essentials Brand Experience Essential - Brand ValuesBrand Experience Essential - Brand Essence Brand Experience Essential - Brand Promise Brand Experience Essential - Brand Positioning Brand Experience Essential - Brand Personality Summary - The Brand Experience Environment and Essentials Brand Experience Enablers Brand Experience Enabler - Behaviour Brand Experience Enabler - Design Brand Experience Enabler - Communications Brand Experience Enabler - Multisensory Summary - The Brand Experience Environment, Essentials and Enablers Measuring Brand Experiences Looking Beyond Financial Metrics when Measuring Brand Experiences Adopting a Balanced Approach to Brand Experience Measurement Measuring Brand Experience Performance Scientifically
Buchkauf
Building Brand Experiences, Darren Coleman
- Sprache
- Erscheinungsdatum
- 2018
- Einband
- (Paperback),
- Buchzustand
- Gebraucht - Sehr gut
- Preis
- 11,39 €inkl. MwSt.
Keiner hat bisher bewertet.
- Titel
- Building Brand Experiences
- Untertitel
- A Practical Guide to Retaining Brand Relevance
- Sprache
- Englisch
- Autor*innen
- Darren Coleman
- Verlag
- Kogan Page
- Erscheinungsdatum
- 2018
- Einband
- Paperback
- Seitenzahl
- 296
- ISBN10
- 0749481560
- ISBN13
- 9780749481568
- Reihe
- Kategorien
- Schlagwörter
- Handel, Marketing & PR, Werbung und Promotion
- Beschreibung
- Introduction to Retaining Relevance through Brand Experiences The Brand Experience Blueprint - A Practical Management Tool The Brand Experience Environment Brand Experience Environment - Understanding Stakeholders Brand Experience Environment - Appreciating Context Brand Experience Environment - Adopting a Scientific Approach Summary - Brand Experience Environment Brand Experience Essentials Brand Experience Essential - Brand ValuesBrand Experience Essential - Brand Essence Brand Experience Essential - Brand Promise Brand Experience Essential - Brand Positioning Brand Experience Essential - Brand Personality Summary - The Brand Experience Environment and Essentials Brand Experience Enablers Brand Experience Enabler - Behaviour Brand Experience Enabler - Design Brand Experience Enabler - Communications Brand Experience Enabler - Multisensory Summary - The Brand Experience Environment, Essentials and Enablers Measuring Brand Experiences Looking Beyond Financial Metrics when Measuring Brand Experiences Adopting a Balanced Approach to Brand Experience Measurement Measuring Brand Experience Performance Scientifically