Focusing on the intricacies of Korean business communication, this textbook serves as a valuable resource for students exploring Asian business practices and intercultural dynamics. It highlights key research findings and offers insights into effective communication strategies within a global context, making it an essential guide for those studying business communication in Asia.
Yeonkwon Jung Reihenfolge der Bücher


- 2024
- 2022
Focusing on spoken professional communications, this book provides both theoretical insights and practical frameworks for effective business dialogue in English. Utilizing role-playing to simulate various professional contexts, it emphasizes the importance of constructing well-reasoned arguments and logical coherence. Key skills like conflict resolution and collaborative problem-solving are addressed, making it valuable for students and practitioners alike. The analysis of spoken business discourse incorporates four communicative competencies, enhancing understanding of effective speaking practices in business settings.