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Marianne Martens

    The Forever Fandom of Harry Potter
    Publishers, readers, and digital engagement
    Mats und die Wundersteine
    • Mats findet auf dem Inselberg einen Wunderstein. Der leuchtende Stein strahlt nicht nur Licht, sondern auch behagliche Wärme aus. Ob dieser Fund das Leben der Felsmäuse zum Guten oder zum Schlechten verändern wird, kann der Leser im zweiten Teil des Buches selber entscheiden. Denn dort entwickelt sich die Geschichte in zwei Richtungen - So veranschaulicht dieses Bilderbuch, dass jeder Einzelne mit seinem Verhalten zur Umwelt die Zukunft unseres Planeten beeinflussen kann.

      Mats und die Wundersteine
    • This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.

      Publishers, readers, and digital engagement
    • 3,3(8)Abgeben

      Harry Potter fans contribute their immaterial and affective labor in multiple arenas. Fan participation in the Harry Potter universe has contributed to its success. Outlines the context and theoretical frameworks that support an analysis of the fan experience and examines tensions between fans... číst celé

      The Forever Fandom of Harry Potter