Stephen Coleman Bücher

"In 1982, Julie Moss ran the Ironman triathlon for her college senior research project. Her idea was quirky, even crazy; only a handful of hardcore, highly trained enthusiasts competed in the little-known, 140.6-mile combination of swimming, cycling, and running. Julie brought no experience or appreciable training beyond running two marathons... After becoming the unlikely leader during the marathon, the final leg of the Ironman, Julie fell and lost all bodily function fifteen meters (50 feet) from the finish. While on hands and knees, she watched her rival pass her. Thirty seconds later, she crawled across the line—stunning the millions who were watching on television. At age twenty-three, Julie became the instant global icon, and the public face of fitness and endurance sports — which exploded in popularity, partly because of her inspiration. That this young co-ed would represent such a new sport was unlikely. That she would inspire millions to change the courses of their lives in the three decades years since was unthinkable"--

The Media and the Public explores the ways a range of media, from the press to television to the Internet, have constructed and represented the public. Provides a new synthesis of recent research exploring the relationship between media and their publics Identifies ways in which different publics are subverting the gatekeeping of mainstream media in order to find a voice and communicate with others Situates contemporary media-public discourse and relationships in an historical context in order to show the origin of contemporary public/political engagement Creates a theoretical expansion on the role of the media in accessing or denying the articulation of public voices, and the ways in which publics are harnessing new media formats to produce richer and more complex forms of political engagement

Relations between the public and holders of political authority are in a period of transformative flux. On the one side, new expectations and meanings of citizenship are being entertained and occasionally acted upon. On the other, an inexorable impoverishment of mainstream political communication is taking place. The Internet has the potential to improve public communications and enrich democracy, a project that requires imaginative policy-making. This argument is developed through three stages: first exploring the theoretical foundations for renewing democratic citizenship, then examining practical case studies of e-democracy, and finally, reviewing the limitations of recent policies designed to promote e-democracy and setting out a radical, but practical proposal for an online civic commons: a trusted public space where the dispersed energies, self-articulations and aspirations of citizens can be rehearsed, in public, within a process of ongoing feedback to the various levels and centers of governance: local, national and transnational.