Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
Focusing on the intersection of communication and sports, this book explores sports media, rhetoric, culture, and organizational dynamics. It offers students a comprehensive overview of various topics within the field, enhancing their understanding of how communication shapes the sports landscape. Through diverse examples, it examines the influence of media and cultural narratives on sports organizations and audiences.