By exploring Chaos theory and Complex Adaptive Systems, this book sheds light on emergent psychosocial phenomena within mass psychology and collective behavior sociology. Each chapter features a relevant case study, including notable events like Greta Thunberg's school strike and the film The Day After Tomorrow, illustrating the complexities of climate change-related behaviors. The author argues for a shift in perspective, emphasizing that traditional methods of measurement, prediction, and control are inadequate for understanding these intricate social dynamics.
