Julia Bücher

Influencer marketing has become a pivotal trend in the modern digital landscape, reshaping how businesses promote their products and engage with consumers. This subchapter delves into the emergence of influencer marketing, examining its significant effects on marketing strategies and consumer behaviors in today's fast-paced world.

Exploring the intersection of psychology and economics, this work examines how human behavior influences decision-making. It reveals the complexities behind why individuals often make choices that contradict traditional economic theories, which assume rationality and self-interest. The book provides insights into the factors that drive these deviations, offering a deeper understanding of the nuances in human behavior.