Tom Cannon Bücher

Aimed at businessmen, entrepreneurs and students, this book aims to provide a witty, authoritative, comprehensive and informative book on the business world. The book includes accounts by Edward de Bono, P. Drucker, C. Handy., R.M. Kanter and Richard Branson as well as quotes and anecdotes.

Marketing is one of the best and most respected introductory textbooks available. This revised edition combines the latest research with proven practical knowledge to provide a solid foundation of learning for all students of marketing.