Daniel Sullivan Bücher

International Business is an authoritative and engaging voice on conducting business in international markets.Globalization and International Business; The Cultural Environments Facing Business; The Political and Legal Environments Facing Business; The Economic Environments Facing Businesses; Globalization and Society; International Trade and Factor-Mobility Theory; Governmental Influence on Trade; Cross-National Cooperation and Agreements; Global Foreign-Exchange Markets; The Determination of Exchange Rates; The Strategy of International Business; Country Evaluation and Selection; Export and Import Strategies; Direct Investment and Collaborative Strategies; The Organization of International Business; Marketing Globally; Global Manufacturing and Supply Chain Management; International Accounting Issues; The Multinational Finance Function; Human Resource ManagementFor business professionals who would like a fresh perspective on the study of global environments, and the operations of international business.

Offering a fourteen-chapter format, this brief book provides readers with a ?quick read? integration of the most pertinent issues in international business. A micro and macro focus appeals to readers' separate roles as managers and as citizens. Chapter-opening vignettes illustrate the importance of chapter material. For anyone with international business responsibility.