Greg Guest Bücher

Focusing on innovative research methodologies, this book offers a thorough foundation for public health research, integrating traditional and modern technology-based approaches. Each chapter, authored by field experts, outlines specific methods, provides practical execution guidance, and discusses global health implications and disparities. Engaging case studies illustrate key concepts, making it a valuable resource for researchers across government, academia, and non-profits. This comprehensive reference equips readers with essential tools and insights for effective public health research.

This book provides step-by-step instructions on how to analyze text generated from in-depth interviews and focus groups, relating predominantly to applied qualitative studies. The book covers all aspects of the qualitative data analysis process, employing a phenomenological approach which has a primary aim of describing the experiences and perceptions of research participants. Similar to Grounded Theory, the authors' approach is inductive, content-driven, and searches for themes within textual data.