Carolyn Knight Bücher

Discusses the visual language that the materials, media, and processes create With informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience's attention. Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd-including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.

This book is a must-have for every designer who wants to improve their communication skills and increase their marketability. In graphic design, the ability to get a message across is crucial. The Graphic Designer's Guide to Effective Visual Communication shows how to do just that by looking at how the visual relationships of type, image, and color can create hierarchies to engage and sustain readers' interest.

Ce livre propose une collection de conceptions d'information exemplaires et créatives, présentées dans leur application originale, accompagnées du matériel de référence utilisé pour chaque œuvre. C'est une alternative moins coûteuse et moins chronophage que la commande de diagrammes sur mesure.