Jeffrey Bussgang Bücher

Many professionals aspire to work for a start-up, viewing them as models for adapting to today's dynamic innovation economy. While start-ups may seem magical, they can also be chaotic and inaccessible. Most literature focuses on aspiring founders, but the reality is that a start-up needs hundreds of employees to manage day-to-day operations and drive growth. This practical guide offers an insider's analysis of various start-up roles, including product development, marketing, growth strategy, and sales, helping you determine if a start-up is right for you and what to expect. You'll gain insights into how successful start-ups function and learn to evaluate which ones you might want to join or emulate. The book includes a tour of typical start-up roles to help you identify your best fit, profiles of executives across different functions sharing their experiences and responsibilities, and a practical job search strategy to position you for the right opportunity. Written by an experienced venture capitalist, entrepreneur, and Harvard Business School professor, this guide will assist you in finding your ideal entry point into the exciting world of start-ups.

"Read this book right now so you can look your potential VC in the eye with confidence." -David Meerman Scott, author of The New Rules of Marketing & PR Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice gathered from his own experience as well as from interviews with dozens of the most successful entrepreneurs and VCs. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.